Go Back To The Royals, Harry & Meghan, Where You Can Really Do Some Good

Micheline Maynard
6 min readMay 15, 2020
Photo: Sussex Royal on Instagram

The launch of Brand Sussex has to go down as one of the most ill-timed in marketing history.

And, every day deeper into the coronavirus pandemic, Prince Harry and Meghan Markle’s chances of becoming a big deal in their independent lives are diminishing.

Of course, they had no way of knowing back in November that their much-publicized departure from Britain would coincide with a deadly, global pandemic.

But, they have missed a royal chance, so to speak, to play the useful, high-profile role that would have been the perfect segue into the lives they envision for themselves.

And it’s likely that they know it, too.

COVID-19 has given the royal family an opportunity to do what it ideally does best: participate, inspire and sympathize.

Its efforts are being led by the woman at the top: Queen Elizabeth II.

People would certainly excuse her if she played a lesser part. She recently turned 94, and is a member of the age group thought to be most at risk from COVID-19.

Yet, with her “chin up” speeches, she has become the leader the world has most desperately needed in this terrible time of illness. They’ve book-ended the role she played during World War II…

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Micheline Maynard
Micheline Maynard

Written by Micheline Maynard

Journalist. Author. The Check blog on Forbes.com. NPR and NYT alum

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